When Josh Lane and Barbara Locke first began talking about opening up a medical practice in Asbury Park they had a mutual vision: “to offer health care for the entire community.” He’s an MD; she’s an FNP (Family Nurse Practitioner). They are a brother and sister team of medical professionals and co-owners of Blue Orchid Integrative Medicine on Deal Lake Drive in Asbury Park.
Growing up on a farm in rural Kentucky their roots lie in traditional values. As children, they spent their summers living on a houseboat on Dale Hallow Lake, a lakeside resort that lies between southern Kentucky and Tennessee. One of their favorite yearly events was watching the Kentucky Derby, and it still is. They’re a couple of country kids who grew up and landed in Asbury Park by way of central Florida and New York City.
Barbara describes Blue Orchid Integrative Medicine as, “an old fashioned approach to health care with a strong foundation in compassion and inclusivity.” Providing normal and customary products associated with primary care, internal medicine, wellness and disease prevention, as well as medical esthetics.
She recalls when Doctors used to take the time to make house calls. “Sometimes a patient just needs someone to sit and listen to what’s really going on for them, to help get to the underlying issues.”
While doing research in their due diligence phase they made an interesting discovery, “We found there was a gap here; in the sheer number of patients to providers, not just in Asbury Park, in New Jersey and even Nationwide.”
Their decision to open Blue Orchid was in response to the national primary care shortage, which meets only 45% of the national need. New Jersey specifically is at a severe shortfall by meeting a mere 34% of the primary physician needs. *See statistics below.
That’s hard to believe with Jersey Shore Medical Center just completing the development of a 100,000 sq. ft. medical office building, and several other medical offices all within close proximity.
Dr. Lane explained, “Almost all of the medical practices in the area are part of Meridian Health Care. And there are benefits to being part of a big corporation. But an individual can get lost in a large conglomerate.”
“Our approach is to offer patient-centered,
“Doing that means offering walk-in style appointments, taking the time to listen to all the needs of our patients and offer health care with a personal touch. Sometimes maybe they just need a hug.”
While Blue Orchid Integrative M
“It’s important to individualize the care; to take the time to find out what they’re eating and when, to learn the culture of the patient.”
Along with traditional primary health care, Blue Orchid comes with a modern twist. They also provide medical esthetic services: facials, peels, masques, micro-dermabrasion, micro-needling and cool sculpting. They have a licensed esthetician on staff and will soon be able to take their esthetic services to the next level, making them a true Medi-Spa.
Barbara feels the combination of interior and exterior wellness is interconnected. The philosophy is simple: “When you feel healthy on the inside you naturally want to make whatever doesn’t feel good on the outside better; whether it’s losing weight, correcting skin imperfections, or just looking younger.”
This, she feels, works in the opposite direction as well. “When you’re feeling good on the outside, it encourages you to take care of the inside and do things like making wellness appointments.”
Their unique combination of services cohesively integrates physical wellness; from the inside out, or the outside in, whichever the patient requires first.
This leads to their practice’s name: Blue Orchid. “The Orchid; representing strength and beauty. Fundamental to this belief, is the understanding that every person must be considered for his or her individuality.”
Nurse Practitioners: A Common sense Solution to the Primary Care Shortage. Troy Brown, RN November 12, 2018 Retrieved from www.medscape.com/viewarticle
Bureau of Health Workforce Health Resources and Services Administration (HRSA)
U.S. Department of Health & Human Services. (2017) Designated Health Professional Shortage Areas Statistics. Washington, DC: Author Data USA. (2015). Coverage. Retrieved from https://datausa.io/profile/geo/new-jersey/
Report: NJ experiencing shortage of primary care doctors . (2017, June 22). Retrieved from https://www.app.com/story/money/business/2017/09/15/new-jersey-needs-doctors/638639001/
The Henry J Kaiser Foundation. (2016). Primary Care Health Professional Shortage Areas (HPSAs). Retrieved from https://www.kff.org/other/state-indicator/primary-care-health-professional-shortage-areas-hpsas/